Perhaps you have already noticed in the department stores? The BOSS and HUGO brands have received a major facelift and have taken a new direction with clothing and watches. As far as we are concerned, a successful rebranding; modern without compromising on quality, daring and above all very desirable!
BOSS and HUGO have been renewed: a new logo, new colours, strong personalities as faces and more 'attitude'. The brand is inspired by people who chase their dream, follow their own path and want to get the most out of their lives. The motto is: BE YOUR OWN BOSS.
A preview of this exciting new collection can be seen here.
BOSS watches for women
You may not immediately think of women when you think of BOSS watches, but then you are mistaken. Model and Insta-influencer Hailey Bieber (@haileybieber) wears the stylish Saya watch for BOSS' Spring/Summer 2022 campaign.
Businesslike for dayly wear and subtly shimmering for evening wear. Saya has a flowing, feminine shape and is available in various trendy colours with a steel bracelet or mesh strap.
In the BOSS women's collection this season you will also find a few beautiful ceramic watches called Novia. Ceramic is a unique material that does not scratch and always retains a silky shine. It feels cool and luxurious on the skin. Ideal for the summer!
And what do you think of the minimalist watches in the Pura line? With its steel mesh strap and trendy colours the perfect fashion accessory this summer.
BOSS watches for men
This spring BOSS men's watches will be represented by Tik-Tokker Khaby Lame (@khaby.lame) who is known for his hilarious life-hack videos. The Volane chronograph he is wearing in the photo combines street style with the BOSS touch. The combination of a sporty aesthetic and striking details – such as a multi-layered sunray dial – give the watch real attitude, but can also be worn with a BOSS suit.
The Volane line, with the new BOSS logo at 3 o'clock, is available in four versions with steel bracelet or silicone strap.
The BOSS makeover isn't just looks; With the addition of two new chronographs to the existing Admiral line, BOSS is taking a step towards a more sustainable future. The sustainable Admiral collection consists of two models and is made entirely of ocean plastic, including the textile straps and are available in black and blue.
Featuring the new BOSS logo at 12 o'clock, the watch is 10 ATM water resistant and solar powered, making it the perfect travel companion on holiday.
The existing models in the Admiral family are made of stainless steel and available in different colour versions with steel bracelets.
As much a boss as his big brother: HUGO
Big Matthew (@bigmatthewww) the Korean-American K-Pop rapper, influencer and campaign model for spring/summer 2022 creates his own statements like a boss. This confidence is reflected in the new HUGO collection; BOSS' sporty, urban brother.
HUGO is inspired by street fashion and urban trends, which he interprets in his designs in his own way. Big Matthew wears the striking #Expose watch with unique day and date indication, geometric oversized shape and contrasting indexes. The #Expose watch, with the new HUGO logo at 3 o'clock, is available in two versions.
The Advise line is slightly less intense in shape, but no less daring. These sleek, modern watches have clear sub-dials that display the day, date and 24-hour indication.
Advise is available in various cool colour combinations with a steel mesh strap or link bracelet.
Much more newness from HUGO and BOSS
In this blog, we've shown you some of our favourite new HUGO and BOSS watches, but there is a lot more to discover. And of course the permanent Hugo Boss collection is still widely available.
Is your favourite BOSS watch not (yet) in stock? Place the watch on your wish list and you will receive an automatic message - with no obligation to purchase - as soon as the watch is in stock.