NEW - Iconic Swatch watches made from natural materials • Watch.co.uk

Innovation has always been the driving force behind the personality of Swatch. And now Swatch is taking the next step; a collection of watches whose case and strap are made of natural materials; Bio-Reloaded.

There are already several brands that market watches made from natural or recycled materials, but Swatch is the very first brand that has succeeded in replacing all plastic parts with parts made from materials of natural origin in a serial production environment.

Always innovative and original

In 1983, Swatch rocked the Swiss watch industry with the launch of 12 colorful, affordable plastic watches made from just 51 individual parts. Yet these apparently simple watches were of high quality. In the years that followed, Swatch became one of the most popular watch brands in the world. The colourful and original timepieces and their packaging are still incredibly popular with watch enthusiasts and collectors.

Swatch original classics bio-reloaded

Harking back to its own early days, Swatch presents the "1983" collection. Six new models as reinterpretations of the very first Swatch watches. The design - including the typography - of these 1983 watches is very close to the original design, but the materials used are completely 2020.

These watches are largely - except of course the battery and other electronic parts - made of organic plastic extracted from Castor seed oil. This tree is also known as the "Wonder Tree". Off course, all plastic parts meet the high quality standards that Swatch sets for its products, because these are Swatch original classics bio-reloaded.

Sistem51: fully automated produced automatic watch

In 2013 Swatch presented the Sistem51. The first mechanical watch with fully automated assembly - a real sensation in the watch industry. Like the original Swatch watch, the Sistem51 is made of just 51 parts held together by a single screw.

The new Swatch Sistem51 models are also Bio-Reloaded; Made almost entirely from organic materials. A real technical tour de force.

If you really want a completely eco-friendly watch, an automatic watch is the best choice. Because, like any automatic watch, Sistem51 does not need a battery: it is powered by the movements of the person wearing it. Each movement sets a rotor in motion, winding the watch's spring. Even if the watch is taken off and not worn for a while, it will run for a whopping 90 hours!

The new Swatch packaging is completely biodegradable

The packaging of these new Swatch watches also reflects the environmental ambitions of the brand. This is made of paper foam. A material that consists of an innovative mix of potato and tapioca starch. As a result, this packaging, which is produced by means of an injection molding process, is completely biodegradable and can be recycled with paper waste or even composted at home.